Record the interview, have it transcribed and hire a writer to edit and smooth out the rough patches and you have an information product ready to go. There are many skilled ghostwriters and software developers who can create exactly the product you need. Step Four. Once the content has been created the next step may be to hire a graphic designer to spiff it up and give it a professional look and feel. However with all the other tasks involved in running your internet business, you may feel that creating your own information product will be too overwhelming a task. However, creating an information product can be quite simple, if you follow a few basic steps. Let others write the product for you, this is the approach that Jack Canfield and Mark Victor Hanson used to great success. The very successful 'Chicken Soup for the Soul' series of books were created by several authors and compiled into a single book with a comprehensive theme. Joe Vitale has published several books like this quite successfully. Ask several key figures in your industry to write an article or small report on a subject and put the contributions together into an e-book.
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