Marketing in Phoenix: From Marketing Partners the Case For Outsourcing

Remember to pay heed to the fact that often - though not always -- there is a price/value relationship. Need I add that in today's tough economy -- just as is the case with real estate, automobiles and other purchases of goods and services, it's a shopper's market out there? "We have adequate in-house capabilities." Are you sure? Steering away from these embedded resources can be a touchy pursuit, especially when there are friends, relatives or other corporate "sacred cows" serving in the in-house function. But an objective evaluation is worth the bother.When possible, it is wise to gain the perspective of another trusted opinion in making the decision to make a change from your current inside source. we have seen innumerable companies (those with a good products/services mix) struggling needlessly when their only weak link, it was evident, was marketing. Of course, in other instances, there were other internal deficiencies that could have been overcome through other appropriate outsource avenues (sales training, financial management, etc.). That said, let's examine - point vs. counterpoint - some of the reasons for MOR: "It's too expensive." This argument is akin to insisting that eating out, or buying a new car are too expensive, with neither an examination of the available alternatives nor the consequences of not doing so in mind. What I find particularly interesting about this quote are the words "do not seek." One can only presume from this that a clear majority of business owners do not consider outsourcing marketing support to even be a reasonable option. Of course, there may be a variety of reasons for this, just as there are a number of reasons why a like number of businesses do not succeed.